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外贸开发信模板库

开发信不在长,在短、具体、只问一个问题。下面 5 个场景的模板都是实战口径,方括号 [xxx] 换成你自己的信息,每封控制在 80–120 词。

简洁款 · 适合第一次触达

Subject: Reliable [product] supplier for [Country] market

Hi [Name],

I came across your website and noticed you carry [product category]. We are a Chinese manufacturer specializing in [product] — currently supplying retailers in [reference markets].

Would it be helpful if I sent our catalog and a price list for your review?

Best regards,
[Your name]
[Company] · [Website] · WhatsApp: [number]
提示:全文不到 80 词,手机上一屏读完。只问一个 yes/no 问题,回复率最高。

卖点款 · 适合有明确优势时

Subject: [Product] with [key advantage] — factory direct

Hi [Name],

Quick intro: we produce [product] with [key advantage, e.g. 5-year warranty / FSC-certified wood / in-house tooling]. Our model [X] is currently the best-seller in [market].

I can arrange a free sample so you can check the quality yourself. Shall I send one?

Best regards,
[Your name] | [Company]
提示:卖点要具体可验证(质保年限/认证/自有模具),"high quality" 这类空话会拉低回复率。
提高回复率的四个要点:① 标题写「产品 + 对方国家/优势」,别写 cooperation;② 第一段一句话说清你是谁、为什么找他;③ 只问一个封闭式问题(Yes/No 即可回答);④ 邮件发出后隔 2–3 天用 WhatsApp 补一条短消息,双通道触达回复率最高。

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