Subject: Reliable [product] supplier for [Country] market
Hi [Name],
I came across your website and noticed you carry [product category]. We are a Chinese manufacturer specializing in [product] — currently supplying retailers in [reference markets].
Would it be helpful if I sent our catalog and a price list for your review?
Best regards,
[Your name]
[Company] · [Website] · WhatsApp: [number]
提示:全文不到 80 词,手机上一屏读完。只问一个 yes/no 问题,回复率最高。
卖点款 · 适合有明确优势时
Subject: [Product] with [key advantage] — factory direct
Hi [Name],
Quick intro: we produce [product] with [key advantage, e.g. 5-year warranty / FSC-certified wood / in-house tooling]. Our model [X] is currently the best-seller in [market].
I can arrange a free sample so you can check the quality yourself. Shall I send one?
Best regards,
[Your name] | [Company]
Subject: Great meeting you at [Expo name]
Hi [Name],
It was a pleasure talking with you at our booth [number] about [topic you discussed]. As promised, here is the quotation and catalog for [product].
The booth price is valid until [date]. If you have any questions, feel free to reply or message me on WhatsApp: [number].
Best regards,
[Your name]
提示:提到当时聊过的具体话题,客户才会想起你是谁。展会名片 48 小时内必须跟进。
询盘回复 · 当天必须回
Subject: Re: Your inquiry for [product]
Hi [Name],
Thank you for your inquiry. To quote you accurately, may I confirm:
1. Quantity needed?
2. Target price or budget?
3. Any special requirements (material, packaging, certificate)?
Meanwhile, attached is our catalog for [product] for your reference.
Best regards,
[Your name]
提示:用编号清单问 2-3 个关键问题,客户逐条好回答,比开放式提问更容易推进。
久未下单客户
Subject: New arrivals you may like
Hi [Name],
Hope business is going well. We have just released our [year] collection — [product line] with improved [feature]. I remember you ordered [past product], and I believe the new models fit your market well.
Would you like the new catalog and your repeat-order price?
Best regards,
[Your name]
提示:提及历史订单证明你记得他,再给一个重新下单的理由。
圣诞新年通用
Subject: Season's greetings from [Company]
Hi [Name],
Wishing you a wonderful holiday season and a prosperous [year] ahead. Thank you for your trust and support — we look forward to serving you again in the new year.
Warm regards,
[Your name] and the [Company] team